USA Climbing is excited to announce that TRUBLUE will remain its Official Auto Belay Sponsor through 2028. The ongoing partnership will see the continued use of TRUBLUE Auto Belays in all USA Climbing training facilities and competitions.

“Our athletes have counted on TRUBLUE for years, when fractions of a second make a difference,” said Marc Norman, President and CEO of USA Climbing. “We look forward to building upon our existing relationship with TRUBLUE and having the very best technology at USA Climbing events.”

The TRUBLUE Auto Belay has been the Official Auto Belay of USA Climbing since 2020. Unlike other auto belays, TRUBLUE is equipped with a patented magnetic braking system, which delivers the best performance in the climbing industry and has solidified TRUBLUE’s status as the global leader in auto belay technology.

“We’re delighted to extend our partnership with USA Climbing,” said Lea Ann Zuellig, President and CEO of Head Rush Technologies, makers of the TRUBLUE Auto Belay. “Interest in climbing has never been higher and Team USA athletes are incredible role models for the new wave of climbers coming into the sport. We’re looking forward to giving USA Climbing our full support in the lead up to the 2028 Olympics.”

In the rapidly growing sport of speed climbing, the specially-calibrated TRUBLUE Speed Auto Belay will be relied upon as the primary safety mechanism for Speed Climbing at USA Climbing competitions, including National Championships, National Team Trials, and the North American Cup Series.

TRUBLUE is also the preferred training tool of US speed climbing record holder Emma Hunt and speed climbing world record holder Sam Watson. Both athletes represent USA Climbing as members of the elite speed climbing team.