New Olympic Uniforms Unveiled in Brooklyn

Earlier this week, USA Climbing joined The North Face to unveil the new sport climbing competition uniforms for the Paris 2024 Olympic Games. The uniforms check all the boxes, with functionality and performance being top-of-mind, but they also bring a unique style to the field of play. Not only do the uniforms nod to popular The North Face pieces from decades past, they also showcase the iconic geography of each country. For example, the U.S. uniform features Mount Denali, the highest peak in North America, while the uniforms for Austria, Japan, and South Korea feature Mount Grossglockner, Mount Fuji, and Hallasan, respectively.

Photo by Patrick Bodnar

Nathaniel Coleman, Emma Hunt, and Brooke Raboutou joined a panel led by Emily Harrington to share their own excitement for the uniforms, as well as their vastly different Olympic journeys. Coleman took home the silver medal at the Tokyo 2020 Olympic Games, the first-ever games to feature sport climbing. Raboutou also competed at the Tokyo Games and was the first U.S. climber ever to qualify for the Olympics. Hunt was the first U.S. climber to qualify for the Paris 2024 Olympic Games, where speed climbing has become its own medaled event, separate from the combined discipline.

Photo by Patrick Bodnar

For more information about climbing at the Olympics, including who’s already qualified and who’s still fighting for a spot, visit our Olympic landing page.

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